The much-loved Italian restaurant model Zizzi has introduced the anticipated launch of the Zillionaires’ Membership loyalty platform. Prospects will likely be rewarded every time they go to a Zizzi restaurant, use click on and acquire and buy Zizzi for supply. The programme is a long-term dedication from Zizzi to its prospects rewarding loyalty, frequency and recency.
The Zillionaires’ Membership internet app is proprietary expertise, reaffirming Zizzi – and The Azzurri Group – because the main digital innovator within the informal eating house – following the restaurant teams’ latest investments in Speedy Order and Pay. The Zillionaires’ Membership and Speedy Order & Pay are already deeply built-in, with plans to take a position on this integration to ship much more personalised experiences for patrons over the approaching months.
The forward-thinking platform gives Zillionaires the possibility to earn credit (Zs) every time they go to a Zizzi and spend over £10. Zs will be exchanged for ‘perkz’ from the menu together with foods and drinks. With every go to, they’ve the possibility to earn a better variety of Zs. With the primary go to being 10 Zs, the second 20 Zs, the third 30 and the fourth 40. After their fourth go to, prospects qualify for a shock perk together with free meals and massive prizes similar to holidays.
The thrilling launch of the Zillionaires’ Membership comes after a profitable trial in Zizzi’s Scottish eating places the place the scheme was very properly acquired by prospects and groups demonstrating each nice worth to the client alongside a rise in frequency of buyer visits.
Harry Heeley, Managing Director at Zizzi Eating places, Azzurri Group mentioned:
“We’re delighted to have launched the Zizzi Zillionaires’ Membership and progress with our transformation of Zizzi into a brilliant model. This omnichannel platform permits us to thank Zizzi prospects for his or her ongoing help. The Membership may also act as an important communication software the place we are able to share information in regards to the Zillionaires’ Membership and different areas which can be necessary to our prospects, similar to enhancing our sustainability, lowering carbon, and supporting nice psychological well being and wellbeing. Within the close to future members of the Zillionaires Membership will be capable to earn Z’s throughout the breadth of Zizzi’s channels together with our retail at residence vary, whereas additionally be capable to donate their Z’s to charity and good causes.”
To help the launch, Zizzi is working with double Bafta award-winning Massive Zuu, host of Massive Zuu Massive Eats who has designed a novel and unique pizza, Massive Zuu’s Zillionaire Rustica, dwell on the menu nationwide.
Massive Zuu has starred in a content material sequence for social media which can launch in November. Within the sequence, Massive Zuu is educated by Zizzi cooks to cook dinner scrumptious Zizzi favourites and reveal the elements and recipes. The content material sequence encourages the general public to hitch in, become involved and share their creations utilizing the #ZuuZillionaire hashtag.
With the Zizzi Zillionaires’ Membership now dwell, prospects can begin incomes Zs immediately in restaurant, through click on and acquire and supply by scanning the QR code, which will be saved of their Apple or Google Wallets.
For extra info and to enroll, please go to the web site right here.